TY  - BOOK
AU  - Parker,Geoffrey
AU  - Van Alstyne,Marshall W.
AU  - Choudary,Sangeet Paul
TI  - Platform revolution: how networked markets are transforming the economy and how to make them work for you / 
SN  - 9780393249132 (hardcover)
AV  - HF 5415.1265 P239p 2016
U1  - 658.8/72 23
PY  - 2016///]
CY  - New York ; , London : 
PB  - W. W. Norton & Company, 
KW  - Mercadeo por internet
KW  - Política mundial
KW  - Siglo XXI
KW  - Comercio electrónico
N1  - Includes bibliographical references and index; Today: welcome to the platform revolution --
Network effects: the power of the platform --
Architecture: principles for designing a successful platform --
Disruption: how platforms conquer and transform traditional industries --
Launch: chicken or egg? Eight ways to launch a successful platform --
Monetization: capturing the value created by network effects --
Openness: defining what platform users and partners can and cannot do --
Governance: policies to increase value and enhance growth --
Metrics: how platform managers can measure what really matters --
Strategy: how platforms change competition --
Policy: how platforms should (and should not) be regulated --
Tomorrow: the future of the platform revolution
N2  - "Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues
ER  -