TY  - BOOK
AU  - Vaynerchuk,Gary
TI  - The thank you economy
SN  - 9780061914188 (hbk.)
AV  - HF 5415.5 V392t 2011
U1  - 658.8/12 22
PY  - 2011///
CY  - New York
PB  - Harper Business
KW  - Relaciones con los clientes
KW  - Medios de comunicación social
KW  - Internet
KW  - Administración
KW  - Branding (Mercadeo)
N1  - Includes bibliographical references; How everything has changed, except human nature --
Erasing lines in the sand --
Why smart people dismiss social media, and why they shouldn't --
From the top: Instill the right culture --
The perfect date: Traditional media meets social --
I'm on a horse: How Old Spice played ping-pong, then dropped the ball --
Intent: Quality versus quantity --
Shock and awe --
Avaya: Going where the people go --
AJ Bombers: Communicating with the community --
Joie de Vivre hotels: Caring about the big and little stuff --
Irena Vaksman, DDS: A small practice cuts its teeth on social media --
Hank Heyming: A brief example of well-executed culture and intent --
More thoughts on ... --
How to win in the thank you economy, the quick version
N2  - Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets
ER  -