TY  - BOOK
AU  - Vanston,John H.
AU  - Vanston,Carrie
ED  - Technology Futures, Inc.
TI  - Minitrends: how innovators & entrepreneurs discover & profit from business & technology trends 
SN  - 9781884154362 (pbk.)
AV  - HF 5386 V281m 2010
U1  - 658.4/09 
PY  - 2010///
CY  - Austin, Tex.
PB  - Technology Futures, Inc.
KW  - Éxito en los negocios
KW  - Innovaciones tecnológicas
KW  - Autorrealización (Psicología)
N1  - "Between megatrends & microtrends lie minitrends: emerging business opportunities in the new economy."; Includes index; 	; Part I: The value of minitrends --
Importance of minitrends --
Part II: Uncovering minitrends --
Searching for minitrends --
Where to search for minitrends --
Part III: Some attractive minitrends --
Minitrends for individuals --
Minitrends for small and medium-size companies --
Minitrends for large companies --
Part IV: Prospering from minitrends --
Selecting a minitrend for exploitation --
Developing a minitrend exploitation scheme --
Putting the exploitation scheme into action --
Part V: Becoming a minitrends master --
Here's the so what!
N2  - Book collaborator Carrie Vanston has many years of experience in public relations, marketing, and sales at Technology Futures, Inc. and in the entertainment industry. Because the successful exploitation of a Minitrend requires effective marketing, she brings a distinct real-world quality to the book, particularly in the media communications and social media areas. Her easy sense of style and readability helps the
ER  -