Cowen, Tyler, 1962-

Discover your inner economist : use incentives to fall in love, survive your next meeting, and motivate your dentist / Tyler Cowen - New York : Plume, 2008. - 245 p; 21 cm

I want a banana; I buy one --
How to control the world, the basics --
How to control the world, knowing when to stop --
Possess all the great art ever made --
Look good at home, on a date, or while being tortured --
The dangerous and necessary art of self-deception --
Eat well, bananas aside --
Avoiding the seven deadly sins (or not) --
How to save the world --
more Christmas presents won't work --
Your inner economist and future of civilization.

Demonstrates how to use hidden economic principles behind everyday situations to reach one's personal goals, from reading a classic novel to finding a dentist, in a guide that demonstrates how to make the most of non-monetary incentives.

9780452289635


Economía --Aspectos sociológicos.
Incentivo (psicología)
Motivación (Psicología)

HB 74 / C874d 2007

330.019