Public relations in schools / 
[edited by] Theodore J. Kowalski. 
 - 5th ed. 
 - Boston :  Prentice Hall,  2011. 
 - xx, 252 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success."--Page 4 of cover 
<br/><br/><label>ISBN: </label>9780137072453 (alk. paper) 0137072457 (alk. paper) 
<br/><br/><label>LCCN: </label>2010017796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Schools--Public relations.<br/>Schools--Public relations--Case studies.<br/>School management and organization.<br/>School management and organization--Case studies.<br/>Community and school.<br/>Community and school--Case studies.
<br/><br/><label>LC Class. No.: </label>LB 2847  / P976 2011 
<br/><br/><label>Dewey Class. No.: </label>659.2