TY  - BOOK
AU  - Clark,Roy Peter
TI  - How to write short : : word craft for fast times 
SN  - 9780316204323 (pbk.)
AV  - PE 1408 C594h 2014
U1  - 808/.042 23
PY  - 2014///
CY  - New York
PB  - Little, Brown and Company
KW  - English language
KW  - Rhetoric
KW  - Report writing
KW  - Inglés
KW  - Retórica
KW  - Redacción de informes
N1  - Includes index; Introduction: When words are worth a thousand pictures --
I. How to write short : Collect short writing --
Study short writing wherever it finds you --
Read for focus --
Practice reading at a glance --
Follow the work of short writers --
Write in the margins --
Embrace the lyric --
No dumping --
Tap the power of two --
Learn to balance --
Give weight to one side --
Change your pace --
Hit your target --
Count to three --
Inject the juice of parallels --
Tweak the predictable --
Vary hard and soft words --
Join the six-word discipline --
Cut it short --
Add by contraction --
Excerpt--
but in context --
Surprise with brevity --
II. How to write short with a purpose : Enshrine --
Crack wise --
Sound wise --
Sell --
Entice --
Surprise with content --
Reframe messages as dialogue --
Marry words with pictures --
Summarize and define --
List --
Report and narrate --
Title --
Protect against the misuses of short writing --
A few final words : 441 to be exact
N2  - "In "How to write short", Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, "How to write short", guides writers to crafting brilliant prose, even in 140 characters."
ER  -