TY  - BOOK
AU  - Potter,W.James
TI  - Media literacy
SN  - 9781483306674 (alk. paper)
AV  - P 96 P869m 2014
U1  - 302.23 
PY  - 2014///]
CY  - Los Angeles
PB  - SAGE
KW  - Media literacy
KW  - Alfabetización informacional
KW  - Tecnologías de la información y la comunicación
KW  - Alfabetización tecnológica
KW  - Medios de comunicación de masas
N1  - Includes bibliographical references and index; Part I: Introduction --
Why increase media literacy? --
Media literacy approach --
Part II: Audience --
Individual perspective on audience --
Industry perspective on audience --
Children as a special audience --
Part III: Industry --
Development of the mass media industried --
Economic perspective --
Part IV: Content --
Media content and reality --
News --
Entertainment --
Advertising --
Interactive media --
Part V: Effects --
Broadening our perspective on media effects --
How does the effects process work? --
Part VI: Confornting the issues --
Who owns and controls the mass media? --
Privacy --
Piracy --
Media violence --
Sports --
Part VII: The springboard --
Helping yourself and others to increase media literacy
N2  - Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become responsible media consumers.


ER  -