TY  - BOOK
AU  - Thaler,Richard H.
TI  - Misbehaving : : the making of behavioral economics 
SN  - 9780393352795 
AV  - HB 74 T365m 2016
U1  - 330.019 
PY  - 2016///
CY  - New York : , London : 
PB  - W.W. Norton & Company, 
KW  - Economía
KW  - Aspectos psicológicos
N1  - "First published as a Norton paperback 2016"; Includes bibliographical references (pages 373-391) and index
N2  - "Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber"-- Amazon
ER  -