Data story : explain data and inspire action through story /
DataStory
by Nancy Duarte.
- vii, 224 pages : color illustrations ; 23 cm
Includes bibliographical references (pages 213-216) and index.
Introduction -- Section 1: Communicate data to others. Becoming a communicator of data -- Communicating data to decision-makers -- Section 2: Bring clarity through story structure. Crafting a data point of view -- Structuring an executive summary as a DataStory -- Creating action through analytical structure -- Section 3: Make clear charts and slides. Choosing charts and writing observations -- Annotating insights onto charts -- Building a skimmable slidedoc -- Section 4: Make data stick. Marveling at the magnitude -- Humanizing data -- Storytelling with data -- Summary -- Appendix.
What if you sliced data and found a huge problem or opportunity? Data did its job, but now it needs a storyteller. The way insights are communicated could reverse or increase the trajectory of data. The actions you ask others to take today can change your future data. But getting others to move forward with those actions only happens when someone communicates well. Learn effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you'll learn how to transform numbers into narratives to drive action, and help communicate data in a way that creates outcomes both inside and outside your own organization.
9781940858982 (paperback) 1940858984 (paperback)
2019462830
Social sciences--Research--Methodology. Ciencias sociales --Investigación Decision making--Statistical methods. Toma de decisiones --Métodos estadísticos Visual analytics. Data Visualization. Análisis de datos Visualización de la información Análisis visual