TY  - GEN
AU  - Bales,Scott
TI  - Mobile Ready: connecting with the untethered consumer 
SN  - 9789810796518
AV  - TK 5103.2 B184m 2014
PY  - 2014///
CY  - Singapore
PB  - Publishizer Pte Ltd
KW  - Sistemas móviles de comunicación
KW  - Tecnología
N2  - the book has interesting insights on the use of mobile away from the technology and focused  on the consumers. We ofteen tend to forget that it is the usage as is the case with mobile.
ER  -