TY - GEN AU - Dormehl,Luke TI - The Apple revolution: the real story of how Steve Jobs and the crazy ones took over the world SN - 9780753540633 AV - QA 76.2 D712a 2013 U1 - 338.7/61004092 PY - 2013/// CY - London PB - Virgin Books KW - Jobs, Steve KW - Apple Computer Incorporated KW - Historia KW - Industria informática KW - Industria de los computadores KW - Tecnología KW - Aspectos sociales N1 - Originally published: 2012; Part I. The two Steves. Prologue : talking about iGeneration ; The secret history of computers ; Angel-headed hipster hackers ; The big gay electric Kool-Aid acid Apple ; A tale of two word processors ; A superior operating system ; Great artists steal ; Young maniacs ; The Volksmacintosh Part II. The next best thing. This ain't the summer of love ; Sex, drugs and Pixar Animation ; Another brick in the wall ; Fear and self-loathing on infinite loop N2 - This title presents the true story behind the rise of the world's largest technology company: Apple. The author shares the inside story of how Apple came to be, from the formation of the company's philosophies and user-friendly ethos, to the iPod moment and global domination ER -