TY  - BOOK
AU  - Yunus,Muhammad
AU  - Weber,Karl
TI  - Building social business: the new kind of capitalism that serves humanity's most pressing needs 
SN  - 9781586488246 (hardcover)
AV  - HD 60 Y95b 2010
U1  - 658.4/07 
PY  - 2010///
CY  - New York
PB  - Public Affairs
KW  - Social responsibility of business
KW  - Empresas
KW  - Aspectos sociales
KW  - Social entrepreneurship
KW  - Responsabilidad social de los negocios
KW  - Capitalism
KW  - Moral and ethical aspects
KW  - Capitalismo
KW  - Aspectos morales y éticos
N1  - Includes index; INTRODUCTION : Social Business-From Dream to Reality -- Why Social Business? -- Growing Pains -- Lessons in Adaptation and Change from the Story of Grameen Danone -- Launching a Social Business -- To Cure One Child -- A Case of Social Business in Healthcare -- Legal and Financial Frameworks for Social Business -- Grameen Veolia Water A Social R&D Project for Addressing the World Water Crisis -- Creating a Global Infrastructure for Social Business -- Glimpses of Tomorrow More Social Businesses Are on the Way -- The End of Poverty The Time Is Here.


N2  - Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise
ER  -