TY  - GEN
AU  - Wainwright,Tom
TI  - Narconomics : : how to run a drug cartel / 
SN  - 9781785030413
AV  - HV 5801 W142n 2016
U1  - 363.45 
PY  - 2016///
CY  - London
PB  - Ebury Press, 
KW  - Narcotráfico
KW  - Aspectos económicos
KW  - Tráfico de drogas
KW  - Control de drogas y narcóticos
KW  - Narcotraficantes
N1  - "What big business taught the drug lords"--Jacket
"First published in the United States by PublicAffairs, a member of the Perseus Books Group, in 2016"--Title page verso; Includes bibliographical references and index
N2  - Everything drug cartels do to survive and prosper they've learnt from big business brand value and franchising from McDonald's, supply chain management from Walmart, diversification from Coca-Cola. Whether it's human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics. In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth

ER  -