TY - BOOK AU - Doerr,John E. AU - Page,Larry TI - Measure what matters: how Google, Bono, and the Gates Foundation rock the world with OKRs SN - 9780525536222 (hardcover) AV - HD 30.28 D652me 2018 U1 - 658.4/012 PY - 2018/// CY - New York PB - Portfolio/Penguin KW - Business planning KW - Performance KW - Goal (Psychology) KW - Organizational effectiveness KW - Planificación empresarial KW - Rendimiento KW - Efectividad organizacional KW - Meta (Psicología) N1 - Includes bibliographical references (pages 289-295) and index ER -