TY  - GEN
AU  - García Martínez,Antonio
TI  - Chaos monkeys: obscene fortune and random failure in Silicon Valley 
SN  - 9780062458209
AV  - HM 742 G216c 2018
PY  - 2018///
CY  - New York
PB  - Harper, 
KW  - Medios digitales
KW  - Nuevas empresas comerciales
KW  - Mercadeo por internet
KW  - Marketing
KW  - Medios sociales
N1  - Includes index
"A hardcover edition of this book was published in 2016 by HarperCollins Publishers."--Title page verso
"With a new afterword"--Cover; Part 1: Disturbing the peace. The undertakers of capitalism ; The human attention exchange ; Knowing how to swim ; Abandoning the shipwreck  --
Part 2: Pseudorandomness. Let me see your war face ; Like marriage, but without the fucking ; Speed is a feature ; D-Day ; A conclave of angels ; The hill of sand ; Turning and turning in the widening gyre ; ŁNo pasarǹ! ; The dog shit sandwich ; Victory ; Launching! ; Dates @Twitter ; Acquisition chicken ; Getting liked ; Getting poked ; The various futures of the forking paths ; Retweets are not endorsements ; The dotted line ; Endgame -- 
Part 3: Move fast and break things. Boot camp ; Product masseur ; Google delenda est ; Leaping headlong ; One shot, one kill ; Twice bitten, thrice shy ; Ads five-oh ; The narcissism of privacy ; Are we savages or what? ; O Death ; The barbaric yawn ; Going public ; When the flying saucers fail to appear ; Monetizing the tumor ; The great awakening ; Barbarians at the gates ; IPA> IPO ; Initial public offering: a reevaluation ; Flash boys ; Full frontal Facebook ; Microsoft shrugged ; Ad majorem Facebook gloriam ; Adis̤, Facebook ; Pandemonium lost ; Epilogue: Man plans and God laughs
N2  - "The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expos ǒf life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList
ER  -