TY  - BOOK
AU  - García Martínez,Antonio
TI  - Chaos monkeys: obscene fortune and random failure in Silicon Valley 
SN  - 9780062458193 (hardcover)
AV  - HM 742 G216c 2016
U1  - 302.30285 
PY  - 2016///
CY  - New York
PB  - Harper, an imprint of HarperCollinsPublishers
KW  - Social media
KW  - Marketing
KW  - Online social networks
KW  - Internet industry
KW  - Biography
KW  - Internet marketing
KW  - Digital media
KW  - Management
KW  - Medios digitales
KW  - Redes sociales en línea
KW  - Nuevas empresas comerciales
KW  - Mercadeo por internet
KW  - Autobiographies
KW  - lcgft
N1  - Includes index; Prologue: The garden of forking paths -- Part 1: Disturbing the peace. The undertakers of capitalism -- The human attention exchange -- Knowing how to swim -- Abandoning the shipwreck -- Part 2: Pseudorandomness. Let me see your war face -- Like marriage, but without the fucking -- Speed is a feature -- D-Day -- A conclave of angels -- The hill of sand -- Turning and turning in the widening gyre -- ¡No pasarán! -- The dog shit sandwich -- Victory -- Launching! -- Dates @Twitter -- Acquisition chicken -- Getting liked -- Getting poked -- The various futures of the forking paths -- Retweets are not endorsements -- The dotted line -- Endgame -- Part 3: Move fast and break things. Boot camp -- Product masseur -- Google delenda est -- Leaping headlong -- One shot, one kill -- Twice bitten, thrice shy -- Ads five-oh -- The narcissism of privacy -- Are we savages or what? -- O Death -- The barbaric yawn -- Going public -- When the flying saucers fail to appear -- Monetizing the tumor -- The great awakening -- Barbarians at the gates -- IPA> IPO -- Initial public offering: a reevaluation -- Flash boys -- Full frontal Facebook -- Microsoft shrugged -- Ad majorem Facebook gloriam -- Adiós, Facebook -- Pandemonium lost -- Epilogue: Man plans and God laughs
N2  - "The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList
ER  -