Rixon, Paul,  1963- <br/><br/>
American television on British screens :  a story of cultural interaction / 
Paul Rixon. 
 - Basingstoke [England] ;  New York :  Palgrave Macmillian,  2006. 
 - vii, 211 pages ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 191-205) and index. 
<br/><br/>List of Tables Acknowledgements Introduction Theories of Cultural Assimilation Re-evaluating British Television History: From I Love Lucy to Desperate Housewives The Economic Rationale: Push and Pull Factors Broadcasters as Active Mediators The Black Art: Scheduling American Programmes The Discourse of Television Critics 'The Next Generation'? Conclusion Bibliography Index 
<br/><br/> This work explores how American programmes have become an important part of British television culture since the 1950's, moving from schedule fillers to cornerstones and 'must see' attractions. The book analyses popular and industrial discourses, the changing roles of such programmes on British screens and interviews with key British broadcasters. 
<br/><br/><label>ISBN: </label>1403941203 (hbk.) 9781403941206 (hbk.) 
<br/><br/><label>LCCN: </label>2005055273 
<br/><br/><label>Nat. Bib. No.: </label>GBA606376  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013360303  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting--Great Britain.<br/>Television programs--United States.<br/>Foreign television programs--Great Britain.<br/>Programas de televisión --Estados Unidos<br/>Teledifusión --Gran Bretaña
<br/><br/><label>LC Class. No.: </label>PN 1992.3  / R626a 2006 
<br/><br/><label>Dewey Class. No.: </label>384.55/0941