Nambisan, Satish

The digital multinational : navigating the new normal in global business / Satish Nambisan, Yadong Luo. - Massachusetts : The MIT Press, 2022. - 246 pages : illustration ; 24 cm. - .

Globalization in transition in the digital age --
Digital global business connectivity --
Connecting with global markets and customers digitally --
Connecting with global partners, platforms, and ecosystems digitally --
Connecting with foreign subsidiaries and managing global activities digitally --
Connecting with global innovation and knowledge digitally --
Internationalizing business models digitally --
Global entrepreneurship in the digital age --
Managing risks in digital global business --
Digital intelligence and digital resilience: putting digital global business connectivity into practice.

"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"-- Provided by publisher.

9780262046329


Globalización
Empresas comerciales internacionales --Innovaciones tecnológicas
Empresas multinacionales--Innovacion

HD 2755.5 / N174d 2022