TY  - GEN
AU  - Nambisan,Satish
TI  - The digital multinational : : navigating the new normal in global business 
SN  - 9780262046329
AV  - HD 2755.5 N174d 2022
PY  - 2022///
CY  - Massachusetts : 
PB  - The MIT Press, 
KW  - Globalización
KW  - Empresas comerciales internacionales
KW  - Innovaciones tecnológicas
KW  - Empresas multinacionales
KW  - Innovacion
N1  - Globalization in transition in the digital age -- 
Digital global business connectivity -- 
Connecting with global markets and customers digitally -- 
Connecting with global partners, platforms, and ecosystems digitally -- 
Connecting with foreign subsidiaries and managing global activities digitally -- 
Connecting with global innovation and knowledge digitally -- 
Internationalizing business models digitally -- 
Global entrepreneurship in the digital age -- 
Managing risks in digital global business -- 
Digital intelligence and digital resilience: putting digital global business connectivity into practice
N2  - "A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"-- Provided by publisher
ER  -