TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205418481
AV  - P 90 V858m 2005
U1  - 302.23 
PY  - 2005///
CY  - Boston
PB  - Pearson/Allyn & Bacon
KW  - Mass media
KW  - Medios de comunicación de masas
KW  - Innovaciones tecnológicas
KW  - Medios de comunicación
KW  - Aspectos sociales
N1  - Includes index; Accompanying CD-ROM contains ... "two additional chapters: Chapter 22, 'Visual messages, ' and Chapter 23, 'Media and political systems.'"--Page xxii; Mass Media
Books
Magazines
Newspapers
Recordings
Movies
Radio
Television
The Web
News
Public Relations
Advertising
Entertainment
Media Research
Mass Communication
Mass Media Effects
Mass Media and Society
Global Mass Media
Mass Media and Governance
Mass Media Law
Ethics and the Mass Media
Visual Messages
Media and Political Systems
ER  -