Dorsey, Jason R.  <br/><br/>
Zconomy :  how Gen Z will change the future of business-and what to do about it / 
Jason Dorsey and Denise Villa. 
 - First edition. 
 - 274 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 247-257) and index. 
<br/><br/>Introduction: Gen Z is here<br/>The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending<br/>Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness<br/>How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential<br/>Looking ahead: The disruptive 10<br/>Conclusion: Gen Z is just getting started 
<br/><br/> "Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"-- 
<br/><br/><label>ISBN: </label>9780062970299 (hardcover) 0062970291 (hardcover) 
<br/><br/><label>LCCN: </label>2020004002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young consumers.<br/>Consumidores jóvenes <br/>Generation Z.<br/>Generación Z <br/>Organizational change.<br/>Cambio organizacional<br/>Intergenerational relations--Economic aspects.<br/>Relaciones intergeneracionales --Aspectos económicos 
<br/><br/><label>LC Class. No.: </label>HF 5415.332  / D718z 2020 
<br/><br/><label>Dewey Class. No.: </label>339.4/70842