TY  - BOOK
AU  - Dorsey,Jason R.
AU  - Villa,Denise
TI  - Zconomy: how Gen Z will change the future of business-and what to do about it 
SN  - 9780062970299 (hardcover)
AV  - HF 5415.332 D718z 2020
U1  - 339.4/70842 
PY  - 2020///
CY  - New York, NY
PB  - Harper Business, an imprint of HarperCollinsPublishers, 
KW  - Young consumers
KW  - Consumidores jóvenes
KW  - Generation Z
KW  - Generación Z
KW  - Organizational change
KW  - Cambio organizacional
KW  - Intergenerational relations
KW  - Economic aspects
KW  - Relaciones intergeneracionales
KW  - Aspectos económicos
N1  - Includes bibliographical references (pages 247-257) and index; Introduction: Gen Z is here
The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending
Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness
How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential
Looking ahead: The disruptive 10
Conclusion: Gen Z is just getting started
N2  - "Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"--
ER  -