TY - BOOK AU - Keeley,Larry AU - Pikkel,Ryan AU - Quinn,Brian AU - Walters,Helen TI - Ten types of innovation: the discipline of building breakthroughs SN - 9781118504246 AV - HD 53 K26t 2013 U1 - 658.4/063 PY - 2013/// CY - Hoboken, NJ PB - John Wiley & Sons Inc. KW - Creative ability in business KW - Capacidad creativa en los negocios KW - Organizational effectiveness KW - Eficacia organizacional N1 - Includes bibliographical references and index; Part. 1. Innovation: a new discipline is leaving the lab. Rethink innovation: Eradicate lore, substitute logic Part. 2. Ten types of innovation: the building blocks of breakthroughs. The ten types: an overview Profit model: How you make money Network: How you connect with others to create value Structure: How you organize and align your talent and assets Process: How you use signature or superior methods to do your work Product performance: How you develop distinguishing features and functionality Product system: How you create complementary products and services Service: How you support and amplify the value of your offerings Channel: How you deliver your offerings to customers and users Brand: How you represent your offerings and business Customer engagement: How you foster compelling interactions Part. 3. More is mightier: mix and match innovation types for greater impact Go beyond products: How to avoid being easily copied Strength in numbers: Innovations using a combination of types generate better returns Part. 4. Spot the shifts: see the conditions that birth breakthroughs. Mind the gap: Uncover your blind spots Challenge convention: See where your competitors are focusing and then make different choices Pattern recognition: See how industries and markets shift and learn from those who saw the signs and acted on them Part. 5. Leading innovation: use better plans to build breakthroughs Declare intent: By being clear about where and how you will innovate, you massively increase your odds of success Innovative tactics: A toolkit that turns the Ten Types into building blocks for innovation Using the innovation playbook: A selection of plays (and the combinations of tactics you'll need to implement them) Part. 6. Fostering innovation: installing effective innovation inside your organization Get cracking: Everyone is afraid of the unfamiliar. Here's how to innovate anyway Sponsors and authors: Great firms make sure that innovation is not optional Installing innovation: Don't worry about culture. Build a systemic capability Execute effectively: Principles for bringing your innovations to market on time and on budget Part. 7. Appendix: putting these principles into practice: Go beyond the book to create your own innovation revolution N2 - "Based on over three decades of path-breaking work on innovation effectiveness, [this work] will help you and your teams know what to do when the stakes are high, time is short, and you really to build a breakthrough."--P. [4] of cover UR - http://www.loc.gov/catdir/enhancements/fy1313/2012554763-d.html UR - http://www.loc.gov/catdir/enhancements/fy1313/2012554763-t.html ER -