TY  - BOOK
AU  - Licht,Aliza
TI  - On brand: shape your narrative, share your vision, shift their perception 
SN  - 9781454949060
AV  - HF5415.1255 .L53 2023
U1  - 650.1 
PY  - 2023///]
CY  - New York
PB  - Union Square & Co., an imprint of Sterling Publishing Co., Inc.
KW  - Branding (Marketing)
KW  - Career development
KW  - Stratégie de marque
KW  - Plan de carrière
KW  - branding
KW  - aat
KW  - fast
N1  - Includes index
N2  - How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you."
ER  -