TY - BOOK AU - Kim, Tae TI - The Nvidia way: Jensen Huang and the making of a tech giant SN - 9781324086710 (hardcover) AV - HD 9696 N855 2025 PY - 2025///] CY - New York, NY PB - W. W. Norton and Company KW - Huang, Jensen, KW - NVIDIA Corporation KW - History KW - Integrated circuits industry KW - United States KW - Semiconductor industry KW - Artificial intelligence N1 - Includes bibliographical references (pages 253-261); Introduction -- Part I The early years (pre-1993) -- Pain and suffering -- The graphics revolution -- The birth of Nvidia -- Part II Near death experiences (1993-2003) -- All in -- Ultra-aggressive -- Just go win -- GeForce and the innovator's dilemma -- Part III Nvidia rising (2002-2013) -- The era of the GPU -- Tortured into greatness -- The engineer's mind -- Part IV Into the future (2013-present) -- The road to AI -- The "most feared" hedge fund -- Lighting the future -- The big bang -- Conclusion: The Nvidia way -- Appendix: Jensen-isms -- Acknowledgments -- Notes N2 - Nvidia, once a niche company focused on computer gaming, has become a powerhouse in the age of artificial intelligence, with its chips driving the generative-AI revolution. Founded in 1993 in a Denny's in East San Jose, Nvidia overcame early challenges and missteps that would have doomed most start-ups. Led by Jensen Huang, the longest-serving CEO in tech, Nvidia's success can be attributed to its flat organizational structure, which empowers all employees to contribute, and Huang's strategic foresight. He tackled the "Innovator's Dilemma" by reinventing corporate strategy, positioning Nvidia ahead of the AI wave even before the technology had fully emerged ER -