King, Katie,  1967- <br/><br/>
Using artificial intelligence in marketing :  how to harness AI and maintain the competitive edge / 
Katie King. 
 - x, 207 pages ;  24 cm 
<br/><br/>Includes bibliographical references (pages 197-200) and index. 
<br/><br/>The AI wake-up call : the strategic transition of marketing<br/>The personalization paradox: global appetite for AI and the changing customer journey<br/>Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region<br/>Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment<br/>Transformational marketing and AI in North America : case studies from banking and retail<br/>Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East<br/>Framework for success: democratization of AI<br/>The new marketing paradigm : reinventing the role of marketing, ethics and transparency<br/>The future of marketing has arrived: AI's wider impact on education, policy and politics<br/>Bibliography<br/>Index<br/> 
<br/><br/> Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly. 
<br/><br/><label>ISBN: </label>9780749483395 (pbk.) 0749483393 (pbk.) 
<br/><br/><label>LCCN: </label>2018050071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technological innovations.<br/>Mercadeo--Innovaciones tecnológicas<br/>Mercadeo digital <br/>Artificial intelligence.<br/>Inteligencia artificial 
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / K53u 2019 
<br/><br/><label>Dewey Class. No.: </label>658.800285/63