TY  - BOOK
AU  - King,Katie
TI  - Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge 
SN  - 9780749483395 (pbk.)
AV  - HF 5415.1265 K53u 2019
U1  - 658.800285/63 
PY  - 2019///
CY  - London, New York
PB  - Kogan Page Ltd
KW  - Marketing
KW  - Technological innovations
KW  - Mercadeo
KW  - Innovaciones tecnológicas
KW  - Mercadeo digital
KW  - Artificial intelligence
KW  - Inteligencia artificial
N1  - Includes bibliographical references (pages 197-200) and index; The AI wake-up call : the strategic transition of marketing
The personalization paradox: global appetite for AI and the changing customer journey
Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
Transformational marketing and AI in North America : case studies from banking and retail
Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
Framework for success: democratization of AI
The new marketing paradigm : reinventing the role of marketing, ethics and transparency
The future of marketing has arrived: AI's wider impact on education, policy and politics
Bibliography
Index

N2  - Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly
ER  -