Heath, Chip,   1963-  <br/><br/>
Switch :  how to change things when change is hard / 
Chip Heath and Dan Heath. 
 - New York :  Broadway Books,  2010. 
 - 305 pages ;  22 cm. 
<br/><br/>Includes bibliographical references (pages [267]-292) and index. 
<br/><br/>Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. 
<br/><br/> Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives<br/> 
<br/><br/><label>ISBN: </label>9780385528757 (hbk.) 0385528752 (hbk.) 
<br/><br/><label>LCCN: </label>2009027814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Change (Psychology)<br/>Cambio (Psicología) 
<br/><br/><label>LC Class. No.: </label>BF 637  / H437s 2010 
<br/><br/><label>Dewey Class. No.: </label>303.4