TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Switch: how to change things when change is hard 
SN  - 9780385528757 (hbk.)
AV  - BF 637 H437s 2010
U1  - 303.4 
PY  - 2010///
CY  - New York
PB  - Broadway Books
KW  - Change (Psychology)
KW  - Cambio (Psicología)
N1  - Includes bibliographical references (pages [267]-292) and index; Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going
N2  - Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives

ER  -