Berger, Jonah, 1981-

The catalyst : how to change anyone's mind / Jonah Berger. - x, 270 pages : illustrations ; 22 cm.

Includes bibliographical references (pages 243-258) and index.

"From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind"--

9781982108601 9781982108649

2019044601


Change (Psychology)
Persuasion (Psychology)

BF637.C4 / B496c 2020

303.3/42