TY  - BOOK
AU  - Berger, Jonah,
TI  - The catalyst: how to change anyone's mind 
SN  - 9781982108601
AV  - BF637.C4 B496c 2020
U1  - 303.3/42 23
PY  - 2020///]
CY  - New York
PB  - Simon & Schuster
KW  - Change (Psychology)
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (pages 243-258) and index
N2  - "From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind"--
ER  -