TY  - BOOK
AU  - Pink,Daniel H.
TI  - Drive: the surprising truth about what motivates us 
SN  - 9781594484803
AV  - BF 503 P655d 2011
U1  - 153.1/534 
PY  - 2011///
CY  - New York, NY
PB  - Riverhead Books
KW  - Motivation (Psychology)
KW  - Motivación (Psicología)
N1  - Includes bibliographical references and index; The rise and fall of motivation 2.0 -- Reasons carrots and sticks (often) don't work-- -- Type I and type X -- Autonomy -- Mastery -- Purpose
N2  - "Most of us believe that the best way to motivate ourselves and others is with external rewards like money. That's a mistake, says Daniel H. Pink. The secret to performance and satisfaction - at work, at school, at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does--and how that affects every aspect of life. In Drive, he examines the three elements of true motivation--autonomy, mastery, and purpose--and offers smart and surprising techniques for putting these into action. Bursting with big ideas, Drive is the rare book that will change how you think and transform how you live."--Page 4 de la couverture
ER  -