TY  - BOOK
AU  - Jolly,Adam
AU  - Philpott,Jeremy
TI  - The handbook of European intellectual property management: developing, managing and protecting your company's intellectual property 
SN  - 0749449888 (cloth)
AV  - K1401 .J65 2007
U1  - 346.2404/8 22
PY  - 2007///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Intellectual property
KW  - Europe
N1  - "In association with European Patent Office."; Includes index; Europe's IP architecture -- The strategic role of IP in European business -- IP in the knowledge economy -- IP and open innovation -- Managing patents as assets -- Europe's different IP cultures -- Patents -- Trade marks -- Copyright in Europe -- Designs -- Utility models -- Trade secrets -- Innovation rights -- Building an international knowledge business -- IP and proof of concept -- Business-university collaboration -- Managing IP in collaborative ventures -- Licensing as a growth strategy in Europe -- Innovation support in the new Europe -- Creating a patent position in Europe -- European patents : differences from the United States -- Prior art searching -- Portfolio building -- Patent exceptions -- Patent clearances -- Patents on a budget -- Issues in European copyright -- Copyright and the digital economy -- Digital policy management -- Digital distribution and Creative Commons -- Taking products and services to market across Europe -- Managing brand and design portfolios in Europe -- Building a strong (European) trade mark -- Defending brands -- Intellectual assets management -- Inventions by employees -- IP and the web -- Database rights -- Valuing IP, intangibles and goodwill -- Brand valuation -- The monetization of intellectual property -- Patent evaluation -- Raising finance through IP -- Investors and IP risks -- IP and acquisitions -- IP and private equity -- Germany -- The United Kingdom -- France -- Italy -- Spain -- The Nordic countries -- Benelux -- Ireland -- The accession states -- Litigation strategies for European IP registered rights -- Differences in patent litigation -- Opposition at the European Patent Office -- IP insurance
UR  - http://www.loc.gov/catdir/toc/ecip0716/2007016444.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2007016444-d.html
ER  -