Tjan, Anthony K.

Heart, smarts, guts, and luck : what it takes to be an entrepreneur and build a great business / Anthony K. Tjan, Richard J. Harrington, and Hsieh, Tsun-Yan. - Boston : Harvard Business Review Press, c2012. - xvi, 236 p. : ill. ; 24 cm.

Includes bibliographical references (p. [207]-210) and index.

Introduction -- Defining the traits and profile of great entrepreneurs -- Heart : winning with the heart -- Smarts : IQ is only the beginning -- Guts : how to initiate, endure, and evolve -- Luck's inevitable role in business building -- Business archetypes and iconoclasts -- Putting it all together -- True north questions for reflection -- Wisdom manifestos -- Eat survey -- TK.

9781422161944 (alk. paper)


Entrepreneurship.
New business enterprises.
Success in business.
Emprendimiento
Nuevas empresas
Éxito en los negocios

HB 615 / T625h 2012

658.1/1