TY  - BOOK
AU  - Johansson,Frans
TI  - The Medici effect: breakthrough insights at the intersection of ideas, concepts, and cultures 
SN  - 1591391865
AV  - HC 79 J65m 2004
U1  - 658.4/063 
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Technological innovations
KW  - Creative thinking
KW  - Innovaciones tecnológicas
KW  - Pensamiento creativo
KW  - Creatividad en los negocios
N1  - Includes bibliographical references (p. 191-200) and index; The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004003850.html
ER  -