Esty, Daniel C. <br/><br/>
O verde que vale ouro :  [como empresas inteligentes usam a estratégia ambiental para inovar, criar valor e construir uma vantagem competitiva] / 
Daniel C. Esty, Andrew S. Winston ; traducao Ana Beatriz Rodrigues. 
 - Rio de Janeiro :  Elsevier,  2009. 
 - 347 p. :  ill. ;  23cm. 
<br/><br/> Subtítulo tomado de la cubierta. 
<br/><br/>Incluye referencias bibliográficas e índice 
<br/><br/>The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788535229462 
<br/><br/><label>LCCN: </label>2008045557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administracion industrial--Aspectos ambientales.<br/>Responsabilidad social de los negocios.<br/>Responsabilidad ambiental.<br/>Corporaciones--Aspectos ambientales.<br/>Empresas--Aspectos ambientales.<br/>Primera Jornada de Catalogacion.<br/>Industrial management--Environmental aspects.<br/>Corporations--Environmental aspects.<br/>Business enterprises--Environmental aspects.
<br/><br/><label>LC Class. No.: </label>HD 30.255  / E82v 2006 
<br/><br/><label>Dewey Class. No.: </label>658.4083