TY  - BOOK
AU  - Esty,Daniel C.
AU  - Winston,Andrew S.
AU  - Rodrigues,Ana Beatriz
TI  - O verde que vale ouro: [como empresas inteligentes usam a estratégia ambiental para inovar, criar valor e construir uma vantagem competitiva] 
SN  - 9788535229462
AV  - HD 30.255 E82v 2006
U1  - 658.4083 
PY  - 2009///
CY  - Rio de Janeiro
PB  - Elsevier
KW  - Administracion industrial
KW  - Aspectos ambientales
KW  - Responsabilidad social de los negocios
KW  - Responsabilidad ambiental
KW  - Corporaciones
KW  - Empresas
KW  - Primera Jornada de Catalogacion
KW  - Industrial management
KW  - Environmental aspects
KW  - Corporations
KW  - Business enterprises
N1  - Subtítulo tomado de la cubierta; Incluye referencias bibliográficas e índice; The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions; Título original; Green to gold
ER  -