The economics of strategy /
David Besanko, David Dranove, Mark Shanley.
- New York : John Wiley, c1996.
- 1 v. (various pagings) : illustrations (some col.) ; 25 cm.
Includes bibliographical references.
Introduction: Strategy and Economics Primer: Economic Concepts for Strategy 1. The Evolution of the Modern Firm 2. The Vertical Boundaries of the Firm 3. The Transactions Costs of Market Exchange 4. Organizing Vertical Boundaries: The Economics of Vertical Integration 5. Horizontal Boundaries: Economies of Scale and Scope 6. Diversification 7. Industry Analysis 8. Market Structure and Competition 9. Strategic Commitment and Competition 10. The Dynamics of Pricing Rivalry 11. Entry and Exit 12. Strategic Positioning for Competitive Advantage 13. Analyzing Cost and Differentiation Position 14. Sustaining Competitive Advantage 15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment 16. Incentives and Agency 17. Strategy and Structure 18. Power and Culture 19. Strategy and the General Manager
"The book adopts a comprehensive economic point of view, based on the belief that insights from economics can provide a coherent basis for the formulation and evaluation of the external and internal strategies of firms"