Besanko, David,   1955-  <br/><br/>
The economics of strategy / 
David Besanko, David Dranove, Mark Shanley. 
 - New York :  John Wiley,  c1996. 
 - 1 v. (various pagings) :  illustrations (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction: Strategy and Economics<br/>Primer: Economic Concepts for Strategy<br/>1. The Evolution of the Modern Firm<br/>2. The Vertical Boundaries of the Firm<br/>3. The Transactions Costs of Market Exchange<br/>4. Organizing Vertical Boundaries: The Economics of Vertical Integration<br/>5. Horizontal Boundaries: Economies of Scale and Scope<br/>6. Diversification<br/>7. Industry Analysis<br/>8. Market Structure and Competition<br/>9. Strategic Commitment and Competition<br/>10. The Dynamics of Pricing Rivalry<br/>11. Entry and Exit<br/>12. Strategic Positioning for Competitive Advantage<br/>13. Analyzing Cost and Differentiation Position<br/>14. Sustaining Competitive Advantage<br/>15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment<br/>16. Incentives and Agency<br/>17. Strategy and Structure<br/>18. Power and Culture<br/>19. Strategy and the General Manager 
<br/><br/> "The book adopts a comprehensive economic point of view, based on the belief that insights from economics can provide a coherent basis for the formulation and evaluation of the external and internal strategies of firms" 
<br/><br/><label>ISBN: </label>0471598496 (cloth : alk. paper) 9780471598497 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>95035057  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Economic aspects.<br/>Managerial economics.<br/>Planificación estratégica <br/>Gestión empresarial<br/>Economía gerencial 
<br/><br/><label>LC Class. No.: </label>HD 30.28  / B554e 1996 
<br/><br/><label>Dewey Class. No.: </label>658.4/012