Besanko, David, 1955-

The economics of strategy / David Besanko, David Dranove, Mark Shanley. - New York : John Wiley, c1996. - 1 v. (various pagings) : illustrations (some col.) ; 25 cm.

Includes bibliographical references.

Introduction: Strategy and Economics
Primer: Economic Concepts for Strategy
1. The Evolution of the Modern Firm
2. The Vertical Boundaries of the Firm
3. The Transactions Costs of Market Exchange
4. Organizing Vertical Boundaries: The Economics of Vertical Integration
5. Horizontal Boundaries: Economies of Scale and Scope
6. Diversification
7. Industry Analysis
8. Market Structure and Competition
9. Strategic Commitment and Competition
10. The Dynamics of Pricing Rivalry
11. Entry and Exit
12. Strategic Positioning for Competitive Advantage
13. Analyzing Cost and Differentiation Position
14. Sustaining Competitive Advantage
15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment
16. Incentives and Agency
17. Strategy and Structure
18. Power and Culture
19. Strategy and the General Manager

"The book adopts a comprehensive economic point of view, based on the belief that insights from economics can provide a coherent basis for the formulation and evaluation of the external and internal strategies of firms"

0471598496 (cloth : alk. paper) 9780471598497 (cloth : alk. paper)

95035057


Strategic planning--Economic aspects.
Managerial economics.
Planificación estratégica
Gestión empresarial
Economía gerencial

HD 30.28 / B554e 1996

658.4/012