TY  - BOOK
AU  - Besanko,David
AU  - Dranove,David
AU  - Shanley,Mark
TI  - The economics of strategy
SN  - 0471598496 (cloth : alk. paper)
AV  - HD 30.28 B554e 1996
U1  - 658.4/012 
PY  - 1996///
CY  - New York
PB  - John Wiley
KW  - Strategic planning
KW  - Economic aspects
KW  - Managerial economics
KW  - Planificación estratégica
KW  - Gestión empresarial
KW  - Economía gerencial
N1  - Includes bibliographical references; Introduction: Strategy and Economics
Primer: Economic Concepts for Strategy
1. The Evolution of the Modern Firm
2. The Vertical Boundaries of the Firm
3. The Transactions Costs of Market Exchange
4. Organizing Vertical Boundaries: The Economics of Vertical Integration
5. Horizontal Boundaries: Economies of Scale and Scope
6. Diversification
7. Industry Analysis
8. Market Structure and Competition
9. Strategic Commitment and Competition
10. The Dynamics of Pricing Rivalry
11. Entry and Exit
12. Strategic Positioning for Competitive Advantage
13. Analyzing Cost and Differentiation Position
14. Sustaining Competitive Advantage
15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment
16. Incentives and Agency
17. Strategy and Structure
18. Power and Culture
19. Strategy and the General Manager
N2  - "The book adopts a comprehensive economic point of view, based on the belief that insights from economics can provide a coherent basis for the formulation and evaluation of the external and internal strategies of firms"
ER  -