TY - BOOK AU - Dixon,Patrick TI - Building a better business: the key future marketing, management and motivation SN - 1861977530 (pbk.) AV - HD 30.28 D621b 2006 PY - 2006/// CY - London PB - Profile Books KW - Business KW - Success in business KW - Business planning KW - Social responsibility of business KW - Organizational effectiveness KW - Negocios KW - Éxito en los negocios KW - Planificación de los negocios KW - Responsabilidad social de los negocios KW - Responsabilidad social de las empresas KW - Efectividad organizacional N1 - Includes bibliographical references(p. 320-324) and index; The future feels different --- Four words for every business --- Better leadership --- How to develop better leaders --- Creating better teams --- Building better brands --- Better marketing --- Better customer relations --- Better innovation --- Better people --- Better motivation --- Better balance: work-life or life -life?--- Motivation matching: joining business and personal goals --- Managing change for the better --- Better strategy --- Lessons from not-for-profit organizations --- Better ways to invest --- Business values - the ultimate test --- Better corporate governance --- An hour to change your world ER -