TY  - BOOK
AU  - Ference,Thomas P.
AU  - Thurman,Paul W.
TI  - MBA fundamentals: strategy 
T2  - Kaplan MBA fundamentals series
SN  - 9781427797537
AV  - HD 30.28 F349m 2009
U1  - 658.4012 
PY  - 2009///
CY  - New York
PB  - Kaplan Pub.
KW  - Strategic planning
KW  - Management
KW  - La Planificación Estratégica
KW  - Manejo
N1  - Includes bibliographical references (p. [301]-310) and index
UR  - http://www.loc.gov/catdir/toc/ecip0827/2008039308.html
UR  - http://www.loc.gov/catdir/enhancements/fy0917/2008039308-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0917/2008039308-d.html
ER  -