TY  - BOOK
AU  - Sherwin, Elton B
TI  - The silicon valley way: Discover the secret of america's fastest growing companies 
AV  - HD 31 S554s 1997 
PY  - 1997///
CY  - New York
PB  - Prima Publishing
N2  - The back of a napkin analysis, 2. -- Seven questions executives ask, 6. -- Market research, 22. --    The competition, 36. -- The product, 45. -- The customer, 60. -- The marketing strategy, 72. --  Confronting the truth, 88. -- Raising money, 100
ER  -