Prahalad, C. K. <br/><br/>
The future of competition :  co-creating unique value with customers / 
C. K. Prahalad, Venkat Ramaswamy 
 - Boston :  Harvard Business School Press,  2004 
 - xiii, 257 p. :  ill. ;  24 cm. 
<br/><br/>The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future. 
<br/><br/><label>ISBN: </label>1578519535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition.<br/>Customer relations.<br/>Customer services.<br/>Strategic planning.<br/>Economic value added.<br/>Success in business.<br/>Competencia económica.<br/>Relaciones con los clientes.<br/>Servicio al cliente.<br/>Planificación estratégica.<br/>Éxito en los negocios.<br/>Valor económico agregado.
<br/><br/><label>LC Class. No.: </label>HD 41  / P898f 2004 
<br/><br/><label>Dewey Class. No.: </label>658.4