TY  - BOOK
AU  - Christensen,Clayton M.
AU  - Raynor,Michael E.
TI  - The innovator's solution: creating and sustaining successful growth 
SN  - 1578518520 (alk. paper)
AV  - HD 53 C554i 2003
U1  - 658.4/063 
PY  - 2003///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Creative ability in business
KW  - Industrial management
KW  - Customer services
KW  - Success in business
KW  - Disruptive technologies
KW  - Aptitud creativa en los negocios
KW  - Gestión industrial
KW  - Éxito en los negocios
KW  - Servicio al cliente
KW  - Tecnologías disruptivas
N1  - Includes bibliographical references and index; The growth imperative -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money -- The role of senior executives in leading new growth. 505How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money
N2  - "In his worldwide bestseller The Innovator's Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator's Solution shows how companies get to the side of this dilemma, creating disruptions rather than being destroyed by them." "Drawing on years of in-depth research and illustrated by company examples across many industries, Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas - and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed." "Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how to create a disruptive growth engine that fuels ongoing success."--Jacket
UR  - http://catdir.loc.gov/catdir/toc/ecip045/2003014328.html
ER  -