Ramaswamy, Venkatram <br/><br/>
The power of co- creation :  build it with them to boost growth, productivity, and profits / 
Venkatram Ramaswamy. 
 - New York :  Free Press,  2010. 
 - ix, 276 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change. 
<br/><br/><label>ISBN: </label>9781451623543 9781439181065 (ebk.) 
<br/><br/><label>LCCN: </label>2010006297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Business networks<br/>Interorganizational relations.<br/>Aptitud creativa en los negocios.<br/>Habilidad creativa en los negocios.<br/>Redes de negocios.
<br/><br/><label>LC Class. No.: </label>HD 53  / R165p 2010 
<br/><br/><label>Dewey Class. No.: </label>658.4/0714