Harvard business review on the persuasive leader /
Persuasive leader
Harvard Business Review.
- Boston, MA : Harvard Business Press, 2008.
- vii, 205 p. ; 21 cm.
- Harvard business review paperback series .
- Harvard business review paperback. .
Reimpression d'articles dejáa parus dans le Harvard business review. "Ideas with impact" -- Couv.
The necessary art of persuasion / Jay Conger -- Harnessing the science of persuasion / Robert B. Cialdini -- Moving mountains / L.M. Baker, Jr. ... and others -- Change the way you persuade / Gary A. Williams and Robert B. Miller -- Radical change, the quiet way / Debra Meyerson -- Why people follow the leader: the power of transference / Michael Maccoby -- What you don't know about making decisions / David A. Garvin and Michael A. Roberto -- Change through persuasion / David A. Garvin and Michael A. Roberto.
More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others--including those over whom you have no formal authority. In this book, you'll discover techniques for honing your persuasive powers, such as: Ways to strengthen your credibility and connect emotionally with others; How to appeal to six deeply rooted human needs in crafting your proposals; How to motivate people to give their best on the job; Strategies for adapting your persuasive tactics to your listeners' decision-making styles