TY  - BOOK
AU  - Rutland,Mark
TI  - Relaunch: how to stage an organizational comeback 
SN  - 9781434705754
AV  - HD 58.8 R978r 2013
U1  - 658.3145 
PY  - 2013///
CY  - Colorado Springs, Colorado
PB  - David C. Cook
KW  - Corporate turnarounds
KW  - Organizational change
KW  - Leadership
KW  - Liderazgo empresarial
KW  - Cambio organizacional
KW  - Exito administrativo
N1  - Part 1. Learning the art of leadership : 1. My mother’s flower beds -- 2. Dream day and Mrs. Burkett -- 3. My turnaround leadership journey -- 4. Before the nuts and bolts: leadership as an art. Part 2. The seven steps of the turnaround : 5. Step 1: Facing institutional reality -- 6. Step 2: Communicating a vision -- 7. Step 3: Align market, message, and medium -- 8. Step 4: Creating an executable strategy -- 9. Step 5: Shifting culture -- 10. Step 6: Keeping an eye on quality -- 11. Step 7: Measuring and celebrating success. Part 3. Building the turnaround team : 12. Hiring for a turnaround -- 13. The troubling art of firing -- 14. Forming a board -- Epilogue: the inner life of a turnaround leader
ER  -