TY  - BOOK
AU  - Ghemawat,Pankaj
TI  - Redefining global strategy: crossing borders in a world where diferrences still matter 
T2  - Strategy / Harvard Business School Press
SN  - 9781591398660
AV  - HD 62.4 G412r 2007
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Intercultural communication
KW  - Empresas internacionales
KW  - Administracion
KW  - Planificacion estrategica
KW  - Comunicacion intercultural
KW  - Competencia economica
N1  - Bibliografija: p. 231-247; Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started
ER  -