International business /
Ricky W. Griffin, Michael W. Pustay.
- 6th ed.
- Upper Saddle River, NJ : Prentice Hall, c2010.
- xxiv, 630 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references (p. 584-600) and indexes.
0137153732 9780137153732
International business enterprises--Management. Empresas internacionales--Administración. Mercadeo internacional. 20150300