Strategic communications for nonprofits :  a step-by-step guide to working with the media / 
Kathy Bonk ... [et al.] ; foreword by Larry Kirkman. 
 - 2nd ed. 
 - San Francisco :  Jossey-Bass,  c2008. 
 - xxii, 177 p. :  ill. ;  28 cm. 
 - Jossey-Bass nonprofit guidebook series .
<br/><br/> "A publication of the Communications Consortium Media Center."  Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The basics of strategic communications -- Elements of a strategic communications plan -- Conducting research and targeting audiences -- Framing and developing messages -- Navigating a changing industry -- Making the most of your resources -- Earning good media coverage -- Responding to a media crisis and managing backlash -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Chapters online : graphics, advertising, and evaluation. 
<br/><br/><label>ISBN: </label>9780470181546 (pbk.) 0470181540 (pbk.) 
<br/><br/><label>LCCN: </label>2008027253 
<br/><br/><label>Nat. Bib. No.: </label>GBA893503  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014679986  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Management.<br/>Corporations--Public relations.<br/>Organizaciones no lucrativas.<br/>Corporaciones
<br/><br/><label>LC Class. No.: </label>HD 62.6  / S898 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8